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PRACTICAL WORLD
INTERNATIONALE EISENWARENMESSE 2006
Fair magnet with state-of-the-art booth
Lessmann, manufacturer of industrial brushes, successfully impressed with an inviting booth concept and video presentations at Practical World.
Globally known as one of the most innovative of the medium-sized companies, Lessmann again lay emphasis on proximity to customers, one of its main principles, by an open booth concept. According to Managing Director Dieter Lessmann, the company wants to be well grounded to make it "an easy step for customers to make a decision for Lessmann. Thats what we are and represent."
As unspectacular the entrée at the new fair booth in Cologne, as highly attractive its substance: The booth's four TV monitors set up in a rectangle impressively showed various brush applications. This way of presenting scenes directly taken from practical experience was a rare opportunity for wholesalers, retailers and users to understand work at Lessmann, which they awarded with adequate interest and approval.
These films showing deburring of tubes and profiles, work on pipeline welds as well as work on stainless steel welds have been made on the occasion of the fair and can be obtained as DVD by Lessmann customers from all over the world, including several options concerning language.
A large number of novelties proved to be a further eye catcher, inter alia the new brushes in the range of tube processing, for instance deburring of tube endings, and inner brushes to deburr cross-bores.
Participation in the fair with a totally new appearance resulted in more than just pure satisfaction at Lessmann: The company was even able to exceed the positive exhibition results of 2004 by concluding a number of interesting agreements and by socialising with potential future customers. These bridges were mainly built with customers from abroad.
After Practical World Lessmann understands its expectations as confirmed and continues on target for success. Despite the fact that the year has just begun, the last manufacturer with exclusively "Made in Germany" products posted a growth of double-digit percentage.
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